Virtual staging is the key to success in the real estate industry today. It has proven such a powerful tool that it has even surpassed the traditional home staging as a technique for fast selling of properties. This is because we live in the pinnacle of the technological era where everything is at the reach of the hand just with a single click of the mouse or tap on the screen. Virtual home staging not only turns the home into an attractive vision for the potential buyer but also it increases the chances of closing the deal.
The virtual home staging showcases all the possibilities that can be done with the place by adding furniture, rugs, work of arts and other decorative details. These photos are then posted online on the websites of real estate agencies and easily attract the eyes of the potential buyers. It is much easier to visualize the future in a particular home when you have a clear image in front of you to give you an idea of how the place might look like. You can even use some of the ideas if you decide to buy the place.
Virtual Staging Explained
Virtual home staging is very cost-efficient because it gives so much to the potential buyer and it is not that expensive, time and energy consuming as it is the traditional home staging. In fact, from the 90% of buyers who say that they start their searches for their dream home online, 85% say that the most important factor for them when viewing a home are the photos.
The Process
So, what is the process of having your home virtually staged? To begin with, you need to decide what style of design do you like the home to be virtually staged in, Scandinavian, mid-century, modern, industrial or any other design you have in mind. Then, you need to choose from a wide variety of furniture, lighting solutions, decorative details and ambience décor options from a digital library. Digital libraries usually offer hundreds of different options so you will surely find favourites. Next, the virtual staging agency will arrange it, scale all the chosen items for the room and make it realistic.
When it comes to the price, you should know that it is a fair price and all things taken into consideration, it is not expensive at all. Usually, you can get quality photos for 35$ and up in two or three days. However, you should take a look at the agency’s online portfolio so you can get a better idea of what they can do.
What you should never do is use fake photos and manipulate the potential buyers with photos that don’t showcase the real property you are selling. This will only drive buyers away. Also, you should adapt the virtual design to the environment where the property you are selling is located in. For example, you can’t design a room in a cottage-like style if you are selling a place in the urban part of the city or vice versa. And last but not least, you should provide information to the potential buyers that the photos are, in fact, only to help them visualise the place completely furnished and the furniture that is presented on the photos is not what they get should they buy the place. In this way, you will avoid miscommunication and potential disappointment.
